Describe the Good and Service: Specific characteristics are described for both the good and the service.

Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class .
Select 1 good AND 1 service with which you are familiar. Be specific in terms of a brand vs a general good like shoes, a candle, etc. or a general service like a manicure. Here are other ideas for services: 18 Examples of Consumer Services – Simplicable . For example, one could select their cell phone brand as the “good” and an unrelated “service” such as your favorite hair salon/barber or restaurant.
Analyze how the marketer of each type of product has built the marketing mix for each. See the criteria below for what to submit for both the GOOD and SERVICE.
Criteria to Submit
Complete the following criteria in a PowerPoint, Prezi or Word document.

Describe the Good and Service: Specific characteristics are described for both the good and the service. Provide the following:
Share at least 3-4 features and their associated benefits for both the good and the service. (Think how does the good and the service solve the needs/problems of the target market better than the competition?) Refer to chapter 12 and feature/benefit assignment.
Describe the Target Market for both the Good and Service: The target market segmentation for your good and service is described. (Think who the marketer was intending to target as the primary customer.)