How does the event use Commercialisation & Sponsorship to promote its image?Evaluate approaches to segmentation, targeting and product positioning in the sports sector.

NBA Basketball Playoffs

1: How does the event use Commercialisation & Sponsorship to promote its image?

2: Who are the main stakeholders in the event & what is their role?

3: What key ethical issues have been faced by the event in recent years?

4: Evaluate approaches to segmentation, targeting and product positioning in the sports sector.

5: Assess factors effecting buyer behaviour in sport

Must include

Use charts & diagrams
Straightforward, clear, and convincing critical analysis. Contradictory evidence or views analysed.

Conclusions that bring together relevant points and make recommendations for the future.

The bibliography at the end has a clearer list of sources- arranged alphabetically: author, year, publication, publisher, url and date accessed.

Critically discuss how your chosen sector could address a challenge drawing on one of these perspectives: Diversity (gender,geography,ethnicity,social,education),Commercialisation/Strategy, Internationalisation,Regulation,Digital & Innovation.
Topic:You are required to write a report based on one of the industry sectors (publishing, the press, broadcasting or music).

Critically discuss how your chosen sector could address a challenge drawing on one of these perspectives: Diversity (gender,geography,ethnicity,social,education),Commercialisation/Strategy, Internationalisation,Regulation,Digital & Innovation