What makes the product or service unique? How does it provide a strategic advantage in the marketplace?

Milestone Two Submission

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

Deliver a unique value proposition.
Leveraging the blue ocean strategy, what makes the product or service unique?
How does it provide a strategic advantage in the marketplace?
Answer key business model questions about the customer.
Customer acquisitions
Revenue models
Price points for the product/service
Key activities for the value proposition