What was your approach/strategy? How did it vary from platform to platform? What were the challenges?

Well, we know that it should be memorable, convincing, and that both the text and image serve these ends. In Twitter, you will have less characters to work with than Facebook; therefore, you will have to convince in abbreviated fashion. In Instagram, the image is going to drive traffic more than text. You will want to provide links, so it is in your best interest to shorten your links on Twitter using converting sites such as Google URL shortener, Bitly, or Tinyurl.
Think about visual appeal, effective wording, and linking.
Keep in mind some of the social media campaigns we looked at in our case studies in an earlier module. Your endgame is to make others want to share your post or tweet, so work to make it appealing and convincing.
Your completed midterm project must be one document, and must include screenshots of your posts and an at least two-page reflection on the experience addressing these questions:

What was your approach/strategy?
How did it vary from platform to platform?
What were the challenges?
What will your campaign accomplish?
What characteristics of the audience did you target?
Compose your work in a .doc or .docx file type using a word processor  and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.