Southwest Airlines believes that it needs employees with creativity, humor, and the ability to work well with others to successfully execute its differentiation strategy. Please read the opening vignette and its conclusion, and answer the following questions:

In one to two pages, answer the following questions:

1.Do you think it is appropriate for Southwest Airlines to assess creativity and humor during its assessment process.

2.How would you react if you went through Southwest’s assessment process? Identify some things that you would both like and dislike and explain why.

3. Identify two other assessment methods you think Southwest could use to assess applicants’ humor and creativity