Develop profiles of target segments. Do some secondary research on your two segments.Which of the two has greater market potential for your company to target? Why?

Construct new segments. Your client company is interested in diversifying and building its target customer base for this product/service in the US market. Who is currently being underserved or overlooked? Who could be better served by being addressed directly?
Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market.

Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process described in the Selecting Target Markets Learning Resource. Begin by identifying the customer need for this product/service. Then, break the market down into subgroups.

Develop profiles of target segments. Do some secondary research on your two segments.Which of the two has greater market potential for your company to target? Why?
Classify your new segment or subsegment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.

What is the organisations current purpose and how will this shift? Why is this change happening and why would the audience benefit? What is the promise, the single minded proposition related to the project What channels, methods and resources must be orchestrated to communicate this change creatively?

Personal project challenge

Take an existing organisation and write the brief that enables it to pivot.

In the commercial world being able to explain your thinking in simple communications is critical to growth, attraction of clients and survival in an ever changing business environment.

In this task

This is an individual task that counts towards your final mark and is purposefully designed to help you use the theory we will cover in a practical, real world way.

Think about a organisational task that needs your attention, then produce a briefing document no longer than 5 pages that is clearly laid out and is well presented with diagrams and key points called out.

What is the organisations current purpose and how will this shift?
Why is this change happening and why would the audience benefit?
What is the promise, the single minded proposition related to the project
What channels, methods and resources must be orchestrated to communicate this change creatively?
Why would the audience engage, take notice and care?
Present this as an a4 document in Power point or Word or as a canva presentation. This document should be 5 pages long and will show thinking, development, background information and your proposed personal single minded proposition so you are ready to brief an agency or creative team.

What did it do for companies? what problems did it create for companies? Additionally, explain the style used in the 90s to advertise. jingles? storytelling? long commercials? short commercials? what was “hot” to advertise during this decade?

As many of you know, a very important thing was created in the 90s that influenced the entire advertising industry: THE INTERNET. This tool enabled companies access to an entirely new dimension in advertising. To run an ad on a website could cost between $25K-$30K for only three months. Crazy, right?
This week, research the good and the bad influences the internet had in advertising for companies. What did it do for companies? what problems did it create for companies? Additionally, explain the style used in the 90s to advertise. jingles? storytelling? long commercials? short commercials? what was “hot” to advertise during this decade?
Remember to use resources to support your claims

What elements were mostly used ? Where did companies advertised the most? What products or services? Look at the psychology behind these ads, what can you conclude from them?

The 50s were a major stepping stone in the advertising world, with WWII still fresh in the memory of the people, society was hopeful, cheerful and very enthusiastic for the future.
Research the 1950s. What elements were mostly used ? Where did companies advertised the most? What products or services? Look at the psychology behind these ads, what can you conclude from them?
Write a 2-page research paper about the 50s and remember to include at least 2 references.

Critically review the research which explores the role of emotion in advertising and propose how the findings may explain the audience response to the British Army advertising campaign.

British Army advertising campaign.

Read the case study attached on the British Army advertising campaign
Critically review the research which explores the role of emotion in advertising and propose how the findings may explain the audience response to the British Army advertising campaign.

Guidelines with case study attached in additional materials area
– around 2000 words
– useful to this essay question is ‘How Advertising Works: Elaboration Likelihood Model’ and ‘Creativity, Content and Appeals’.

Elaboration Likelihood Model’: Morris, J. D., Woo, C. and Singh, A. J., ‘Elaboration Likelihood Model: A Missing Intrinsic Emotional Implication’, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No.1, pp79-98.

Creativity, Content and Appeals’: Hornick, J., Ofir, C and Rachamim, M., ‘Advertising Appeals, Moderators, and Impact on Persuasion: A Quantitative Assessment Creates a Hierarchy of Appeals’, Journal of Advertising Research, Sept, pp306-318.

Why is monitoring delivery and installation important as a salesperson?As a salesperson, how can you show appreciation after a sale?

Below are the questions that need to be answered. Please answer them with the number then the answer to that specific question. Also the case study is attached in the link along with the two questions that need to be answered.

1. How do salespeople contribute to our society? Are there negative aspects of personal selling from a societal perspective? Expound upon your answer to demonstrate your knowledge and understanding.

2. Loexposure Outerware Case Study on Page 23: Questions 1 & 2. Expound upon your answers.

3. Discuss the three areas of unethical behavior.

4. Case Study 2: The purpose of this exercise is to help you to better understand trust-building and trust-damaging behaviors. Not many years ago, salespeople often thought that their jobs were complete once the order was signed. Today, for a business to survive, repeat business is critical. A greater emphasis has been placed on the follow-up stage of the selling process. Continued building of the relationship should be your goal after the sale.

Think about your experiences with salespeople, and write down five things salespeople have done to build trust and five things salespeople have done that have damaged trust.

As a salesperson, how can you show appreciation after a sale?

Why is monitoring delivery and installation important as a salesperson?

Provide at least one concrete example for each category. You may find it helpful to make up a name for each category you discuss.

Types of advertisements ( suggested limit =Your favorite Youtube channel
Provide at least one concrete example for each category. You may find it helpful to make up a name for each category you discuss.

Check your categories to be sure they neither omit nor overlap and that your organization is clear to the audience. you may use the limit, but you are not required to. If you don’t use the suggested limit, make sure to create a focused limit of your own.

Explain the environmental factors that can induce or exacerbate the assigned condition.

Skin Condition Brochure

For this assignment, you will choose one of the topics from the list below. Based on your chosen topic, research the condition, and create a two-sided informational brochure that can be distributed to clientele, using this brochure template.

FOLLICULITES.Include the following topics in your brochure:Discuss the cause of the disorder or damage.
Describe the changes seen in the skin when the disorder or damage occurs.
Analyze the causes, risk factors, and prevention.
Evaluate tests and treatments (e.g., modern medicine and/or complementary and alternative medicine [CAM]).
Explain the environmental factors that can induce or exacerbate the assigned condition.
The content in your Skin Condition Brochure download must be summarized in your own words, not copied and pasted from your research sources. You may include hyperlinks to other information in your brochure. You may use up to three images per side to add visual interest and convey the information. Be sure to include citations and references in APA Style (Links to an external site.) for sourced information and images used.

 

Discuss how advertisements will influence consumers

Advertising Development & Execution Pitch

This assignment requires you to complete your advertising campaign for the client you have chosen for CW1. Having completed the situational analysis for CW1, you need to finalise your advertising objectives. Now you are required to develop and deliver an original advertising campaign.

This campaign must include at least one of the following elements of original advertisement creative design: print, video, radio, digital, online, or any other indoor or outdoor advertisement and media required by the client of your choice. Then you should present your campaign(s) to the examiner(s) along with other requested details (see below) in form of a Pitch presentation.

CW2 must focus on the same client that you selected for CW1.

Your pitch presentation will be scheduled as individual time slots of 15 minutes (which includes setting up and time for assessor questions, the pitch itself should be 10 minutes). The schedule will be published on the VLE. The presentation is the core part of this assessment.

You are also required to submit using TurnItIn any supporting materials (e.g., the PowerPoint presentation) of the pitch.

You should follow the recommended steps to develop and deliver your pitch:

Recap on relevant key issues.

Finalise objective(s) for the advertising campaign(s)

Explain your strategy and tactics

Explain the development and creative process behind your ideas

Demonstrate and discuss your advertisement campaigns

Discuss how advertisements will influence consumers

Discuss budget and timeline

Justify how your campaigns will be evaluated

For each of the content sections above you are expected to find, integrate and correctly reference a range of sources (academic journal articles or books) in addition to any other practical sources you may use. These sources should be used to provide theoretical and practical arguments to underpin your work. You will lose marks if you do not integrate such sources. There is a list of acceptable academic journals to utilise below:

Relevant Academic Journals:

Journal of Advertising

Journal of Advertising Research

Journal of Interactive Marketing

International Journal of Advertising

Journal of Marketing Communications

Journal of Brand Management

This assignment is designed to assess learning outcomes:

Take a professional standard brief, undertake research that will support creative advertising planning and establish the context for developing advertising campaign ideas.

Develop a set of visual images and/or other forms of creative designs that meet professional standard creative brief requirements

Develop a set of text ideas that meet a professional standard creative brief requirements

Produce a professional presentation pitch that indicates the developmental process and justifies the final execution ideas in relation to the set objectives