List three threats you have identified in your personal assessment of the business. List three strengths you have identified in your personal assessment of the business.

1. Mazda Miata
 181 hp. 151 lb of torque. A curb weight under 2,400 pounds. Behind the wheel of
the Miata, numbers transform into beautifully visceral, windswept joy. One of the
many secrets to this exhilarating drive lies in its ideal power-to-weight ratio. You
feel as though your Miata is connected to you, anticipating, and answering your
every command.
 Every Miata is engineered with the driver in mind.

What do the customers buy/use of value from the business?
List three threats you have identified in your personal assessment of the business.
List three strengths you have identified in your personal assessment of the business.
List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.

Why do you know this is premature? On the other side, how many focus groups are enough to support a marketing plan?

Marketing research

What is involved in marketing research and why companies use it?
Describe how it is used each of the following marketing research methods:
Perceptual mapping for positioning
Scanner data for pricing and coupon experiments and brand switching
Surveys for assessing customer satisfaction
Focus groups for concept testing
Cluster analysis for segmentation
Conjoint analysis for testing attributes
Assume you are a top-level manager and decided to use a single focus group. You get excited you will know what some customers say, and be able to prepare a marketing plan with the results. Why do you know this is premature? On the other side, how many focus groups are enough to support a marketing plan?
Imagine designing a conjoint analysis for an ice-cream parlor. In particular, you’re in charge of the phone and curve orders. While they’re a simple foodstuff, they can be created in many combinations. What factors should you test in terms of your customers’ likely preferences? Design a conjoint analysis that would result in identifying 2 or 3 popular combinations that your customers could order every day. Which combination would make your customers most satisfied?

Please can you identify each question on the paper with the number or the actual question

How is inflation affecting consumer demand?What are 2 ways consumers are currently responding to inflation in the U.S.?

For some people, it might be possible to splurge a bit on a favorite fragrance, and for others, it might be grabbing a chocolate bar at checkout. The common theme is that it’s a temporary reprieve during a period of uncertainty. “It could be nice to take a 20-minute bath with your favorite products at the end of a long day, when you’ve been constantly worried about how you will manage all of your bills in three months,” Howard said. This could be why sales of products like home fragrances and candles are holding up reasonably well.
Executives at Bath & Body Works, a seller of fragrant soaps, body sprays and washes as well as candles, described those products as “affordable luxury” on a recent call, adding that customers were continuing to stock up: Sales of soaps and plug-in air fresheners were higher last quarter versus a year ago.
It’s called the lipstick effect, when consumers spend on small luxuries like perfume or high-end beauty purchases even in a downturn, said Priya Raghubir, professor of marketing at NYU Stern School of Business. She expects spending on some bigger indulgences will continue, too, in the near term.
“The difference with this inflationary cycle is that we are coming out of a pandemic. People have a lot of repressed needs. They’ve been dreaming of a vacation for over two years, celebrating life events with family and friends,” said Raghubir. “There won’t be such a downturn in travel and leisure.”
But those indulgences could also mean shoppers are giving up something else, said Neil Saunders, retail analyst and managing director at GlobalData Retail.
“Basically, this is an environment in which people are having to make choices,” he added. “If they buy one thing, they may not be able to afford another.
That forced choosiness when at the store could continue, and even deepen, he added. “We’re still in the early stages of inflation,” Saunders said. “If higher prices linger for longer, the shifts will become more pronounced — spending will be trimmed further and faster.”

QUESTIONS
1. Based on the article above, what are 2 ways consumers are currently responding to inflation in the U.S.?
2. How is inflation affecting consumer demand?
3. Diedra is a college student who is living on her own and struggling to make ends meet during the current inflationary period.
Suggest 2 things she might do to

Does promotion and advertising of a sporting event impact the atmosphere and environment of a sporting event? How do you feel the location of a sporting event influences the behavior of the sports fans?

THE MARKETING MIX

What is the “product” that a sports team “sells” to the public?
What is the “competition” for a sporting event?
How do you feel the pricing of sports events influence the bad behavior of the sports fans?
Does promotion and advertising of a sporting event impact the atmosphere and environment of a sporting event?
How do you feel the location of a sporting event influences the behavior of the sports fans?

What is the main issue/problem?In a Microsoft Word file, write your summary/assessment of the case. What are the key issues to be addressed by the sports teams in the case study?

WHAT IS THE SEMESTER PROJECT?

The semester project involves your creating a consumer behavior assessment.

There is not a comprehensive final exam in this course. The semester project will serve as the means by which you will demonstrate your mastery of the subject matter.
WHEN IS THE PROJECT DUE?

The completed semester project is due in Canvas 11:55 p.m. Monday, August 8, 2022

HOW SHOULD I GET STARTED?

Read the case study: SPORTS FANS BEHAVING BADLY CLICK HERE TO READ THE CASE. DO NOT ANSWER THE QUESTIONS AT THE END OF THE CASE STUDY.

DEFINE THE PROBLEM / ISSUE

What is the main issue/problem?In a Microsoft Word file, write your summary/assessment of the case. What are the key issues to be addressed by the sports teams in the case study?

TARGET MARKET

In your paper explain the following:

Who is the target market for the sports teams?
Does the target market change based on the sport?

What what social media platforms should Mercury recommend based on InStyle fashions target audience?

Unit 6, D.B: earned versus paid media

There are several various forms of media as it related to digital marketing. Take a look at this short video Meylan.C..Owned-Paid-Earned media before jumping into this week’s business scenario.

In style fashion is a new entrance into the fast fashion market. In style fashion targets gen Z age between 18 to 22 and Millennials aged between 23 and 28 years old. This market is valued at 35.8 billion and two of their primary rivals are fashions Nova and misguided.

Simulated business scenario:

Julio, the owner of InStyle fashion, is trying to follow the earned media model of leveraging the reach of social media to promote the launch of new products. In other words, what customers become the channel.
Julio has recruited Marguerite from asos . To head up his new initiative. There is a lot of positive buzz from the fashion industry and Margaret is charged with creating a distributing press releases in an integrated marketing communications plan in advance of the Q3 launch of the install fashion brand.

Questions
1 What what social media platforms should Mercury recommend based on InStyle fashions target audience?

2 How would Marguerite’s team utilize earned versus paid media for the launch of the premier brand?