Demonstrate basic business acumen in terms of organizational finance,strategy planning and execution.

Reyes Fitness Centers,Inc: The Strategic HR Opportunity
This case describes a growing mid-size U.S. company in the Southeast in the fitness club industry. The recently
hired HR director is given the opportunity by the organization’s CEO to propose HR initiatives to help the
business meet its strategic goals. The case gives students the opportunity to deepen their understanding of strategic HR management.

Learning O bjectives

Students completing this assignment will be able to:

1. Demonstrate basic business acumen in terms of organizational finance,strategy planning and execution.

2. Understand the philosophy behind developing an HR scorecard and its link to strategic human resource management.

3. Understand the process used to develop an HR scorecard.

4. Align HR deliverables with organizational strategy.

5. “Sell” the HR scorecard concept(s) internally.