Enterpeneurship: Business Plans and Pitching – Due diligence

A ‘due diligence’ of the business plan means that you will analyse whether this is an investable business or a business you, as an entrepreneur, would like to start with. You first look at the strength of the business plan and then think about how you would ideally change itor would like to see it being change.

Evaluate the Snoring Sleepers business plan from the perspective of investor. Please see attached questions to guide your due diligence. Assessment criteria are provided for your reference.

In-depth and intelligent judgement of the technology and appropriability position, business model, market, team, financials and industry value chain.

Qualitative suggestions on how to improve/adapt the business idea and plan.

Correct use of concepts, frameworks and theories seen in the assigned readings, campus sessions and online content.

Clarity of ideas, structure, writing style, references, layout, etc.

Word count: 1,500 words