Examine the basic marketing models for a business or organization. Analyze a product’s distribution channels.

Research and reading: 4 hours.
Interactive activities: 30 minutes.
Writing: 6 hours.
Revising: 2 hours.
Additional Requirements
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
Resources: Incorporate information from three other sources related to the content of the assessment.
Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

Examine the basic marketing models for a business or organization.
Analyze a product’s distribution channels.
Examine the relationship of basic marketing strategies to business success.
Analyze place strategy and the associated impact on economic success.
Apply effective marketing planning and implementation.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Develop a sales plan.
Identify where a product is sold.