Explain Massive Transformational Purpose (MTP) and how organisations apply this to focus innovation.

Strategy This topic will look at the different types of strategy which entrepreneurial and innovative organisation adopt.

These include exploring Rationalist vs Incrementalist strategic approaches; using a Massive Transformational Purpose (MTP); identifying Core Competencies and Dynamic Capabilities and disrupting using a Blue Ocean Strategy.

Understand how strategic approaches to innovation have changed over time

Explain Rationalist and Incrementalist strategies

Explain Massive Transformational Purpose (MTP) and how organisations apply this to focus innovation

Identify the Core Competencies of an organisation: what they are (and are not) and why they are important

Understand how Dynamic Capabilities answer the problem of strategy development over time

Discuss how organisations disrupt using a Blue Ocean Strategy