Identify and evaluate the global context within which international business must function in the twenty-first century.Appraise alternative methods of entry into foreign markets.

International Business

There will be one summative assessment for this module:

Individual International Business Report (100%)3500 words (+/–10%, it is expected that students under any circumstances should not cross the set word limit)The summative assessment will be submitted in week 14. In the run–up to submission you will have the opportunity to gain formative feedback on differentsections prior to submitting the finalreport for summative assessment (a detailed announcementofthe formative assessment dates will be provided via BBand partner institutions could apply their own dates depending on their teaching sessions)You must achieve a minimum mark of 40% to pass the module in order to achieve20 academic credits at Level 6.Learning outcomes covered by the Assessment.Debate key contemporary issues relating to organisations involved in international business.Identify and evaluate the global context within which international business must function in the twenty–first century.Appraise alternative methods of entry into foreign markets.Explain why companies may decide to internationalise and alternative theories of internationalisation.Discuss the impact of multinationals on both the home and host nations.Select analyse and evaluate data on country markets.