Identify Planet Intra’s relationship with respect to each segment. Based on your analysis, provide a brief (one or two sentence) assessment of each customer segment in the last box.

1.Place an ‘X’ in the appropriate circle below to indicate where Planet Intra’s solution, Intra.net, is situatedon the product life cycle curve.(2 MARKS)

2.What are the two (2) immediate issuesin the case?(2 MARKS)

3.Are there any basic issues? If so, identify them in the space below.(1 MARK)

4.What does Alan McMillan want to do?(1 MARK)

5.What does the venture capitalist (VC) want Allan McMillan to do? (1 MARK)

6.Internal Analysis. For each of the following functional business areas –human resources, marketing, finance, operations –identify Planet Intra’s strengths and weaknesses. Based on your analysis, provide a brief (one or two sentence) assessment of each business area.

7.Customer Analysis Describe the two (2) customer segments –small and medium-sized enterprises (SMEs) and large enterprises–that use EIP solutions. In the second box, identify Planet Intra’s relationship with respect to each segment. Based on your analysis, provide a brief (one or two sentence) assessment of each customer segment in the last box.