Fine-tech case study

• Approximately 1 page in length.

• Before you start this section try to get a “feel” for the main problem. Some places to look for the key problem are:

o case questions,

o what the key players are grappling with, or

o what is included at the start or at the end of the case.

• Open with a profile paragraph. Impress upon your client you know enough about the organization, where its going and how it got there to understand the problem and then to create effective solutions.

• Next include a problem statement. This is the area you would summarize from for the executive summary. High level, analytic statement of overall current situation.

• State the primary issues contributing to or causing the overall problem. Follow the “rule of 3” – limit yourself to 3 issues. This will keep you at a high level. Remember that the most common categories of issues found in cases are:

o Governance

o Strategy

o Technical

o Organization and human relations

State not only the issue, but also what its impact is . Convince the reader why its an issue. Give some indication of what priority each issue is to address.