What is the size of your intended market? What is the population and spending habits and levels?

Market Opportunity
What is your market? Include geographic descriptions, target demographics, and company profiles
What is the size of your intended market? What is the population and spending habits and levels?
Why do customers need and why will they be willing to purchase your products and services?
How will you price your products and services? Will you be the low cost provider or provide value-added services at higher prices?
How can you increase your market share over time?