Why do you think that this is important when managing a global team regardless of the technology platform such as social media?

This week’s discussion will be about the risks of virtual teams. Specifically, internationalization and localization.
Localization entails customization related to:
Numeric, date and time formats
Use of currency
Keyboard usage
Collation and sorting
Symbols, icons and colors
Text and graphics containing references to objects, actions or ideas which, in a given culture, may be subject to misinterpretation or viewed as insensitive.
Varying legal requirements
A guide for the use of color in international communications. Click for more options A guide for the use of color in international communications. – Alternative Formats
Why do you think that this is important when managing a global team regardless of the technology platform such as social media?