write a brief explanation of the findings and implications of the data identified in the CPM. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.

Competitive Profile Matrix (CPM)

Step 3. View online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7.

Step 4: Prepare a CPM that includes the team’s company and two primary competitors (PetMed).

Step 5: In 250-350 words, write a brief explanation of the findings and implications of the data identified in the CPM. See the Sample Strategic Plan for Colgate-Palmolive (2019) as an example.