Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.

Part 1 – Research Template.”

Describe the customer segments and target markets.

Describe characteristics of the target markets that will affect product/service and pricing decisions.

Describe how the company differentiates its product and positions its brand.

Describe a consumer buying behavior model for this company and brand.
Product or Service:

Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.

Provide example of current company pricing strategies.

Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.

Submit the “Marketing Plan Analysis Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.and Presentation:

Part 2 – Research Template” and PowerPoint presentation with speaker notes.

2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.