How does the cost of attendance (tuition) at your school compare to tuition at the other schools in your area? Academic reputation? Fine Arts reputation? Athletic reputation?
Competitors
Who are your school’s primary competitors?
What are their strategic advantages?
What are the major differences between your school and the others in your community?
How does the cost of attendance (tuition) at your school compare to tuition at the other schools in your area? Academic reputation? Fine Arts reputation? Athletic reputation?
Establishing Tuition
What factors do you consider as you establish tuition every year?
Why is it difficult to position your school as both “top quality” and “most affordable”? What is your strategy with this tensions in mind?
In other words, are you a Lexus? Chevy? Other? Why?
Conclusion
Your answers to these questions will determine, over time, your school’s brand!
The bottom line…deliver value at a profit!
