Marianne and Betsy do indeed have different leadership styles.What style would you describe to Betsy?To Marianne?

Behavioral; Situational Leadership Case Study Analysis

Betsy Moore has been hired as the director of marketing and communications for a medium-sized college in the Midwest. With a long history of success as a marketing and public relations professional, she was the unanimous choice of the hiring committee. Betsy is excited to be working for Marianne, the vice president of college advancement, who comes from a similar background to Betsy’s. In a meeting with Marianne, Betsy is told the college needs an aggressive plan to revamp and energize the school’s marketing and communications efforts.

Betsy and Marianne seem in perfect sync with the direction they believe is right for the college’s program. Marianne also explains that she has established a departmental culture of teamwork and empowerment and that she is a strong advocate of being a mentor to her subordinates rather than a manager.

Questions

1. Marianne and Betsy do indeed have different leadership styles.What style would you describe to Betsy?To Marianne?

2. Does Betsy need to change her leadership style to improve the situation with Bridget and Suzanne? Does Marianne need to change her style of leadership?

3. How can Marianne and Betsy work together?